Service-based businesses have unique needs compared to other businesses when it comes to copywriting. Copy for service businesses needs to do certain things – in certain ways – if it’s to be effective. Without the right messaging, service-based businesses run the risk of confusing or annoying their target customers – or just not even connecting…
It’s a common problem. You had a website that, for a while at least, served its purpose. It was an online business card, it attracted new prospects, or it encouraged visitors to take certain actions. Now, either you want it to serve a different purpose or it’s just not working for your company the way…
Your website represents your business. So, think of it like you would a physical store or office. If you have a professional business and want to attract quality clients, there are certain things you would or wouldn’t do. You wouldn’t leave your shop window looking half empty or full of out-of-date products and yellowing signs…
Most website designers will have found themselves in the position of having created a beautiful, user-friendly website, but still having to justify themselves to a client weeks later, frustrated it’s not performing as they expected. The chances are the problem doesn’t lie with the design. It’s more likely an issue with the words on the…
Podcasts are a great source of content – and this applies whether you have a podcast of your own or appear on someone else’s. Being a guest on one can significantly boost your visibility. But your podcast appearance doesn’t just have to be something you talk briefly about on social media: you can turn them…
A good copywriter specialising in search-engine optimised (SEO) copy comes at a price. A quick search online might tell you a copywriter will charge per word. Or that you should expect to pay 15 USD for a blog, for example. It’s true that you will find people selling copywriting services on a per-word basis and…
A website copy audit – especially if it includes on-page SEO, or search-engine optimisation, will give you valuable information. It will help you understand the reasons your website might be underperforming so you can correct any problems. Sort out those issues and you are likely to connect with more people and improve your conversion rates. …
Improving your website copy can help increase your conversion rates. A great-looking website gets people interested, but good writing can get and keep them there. And if your website doesn’t look great, you’ll be relying on the copy anyway. Consistency, clarity, correctness, and conciseness are a given – but that’s only for starters. You need…
If your website copy is good it can achieve great things. But it needs to do several things well – and at the same time. Knowing what your website copy could do can help you assess how successful it is. It’s all too easy to focus on one or two elements – or assume that…
If your company doesn’t have a brand voice, you are not sure what that represents for your business, or why you might need one, maybe it’s time to take a look at your messaging. When people interact with companies they are interacting with an entity. It’s easy to think a business doesn’t really have a…