RB Writing


A copywriter writes copy (text) for marketing purposes. Copy is written information that is intended to ‘inform, persuade, or engage an audience’. Good copy will help you sell more products or services, better inform people about what you do, and drive more engagement.

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What Does A Copywriter Do?

A copywriter’s main job is to persuade people to buy a product or service or to raise awareness of a brand. Content writing is often described as longer-form writing and includes things like blog posts. Content writing informs, educates, and engages. It helps build social proof and should provide something of value to a potential or current customer.

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What’s the Difference Between a Copywriter and a Content Writer?

Everyone can write but not everyone can write well. Your time is valuable and better used elsewhere in your business. A copywriter is trained to use language and certain techniques to encourage people to act and to see you as the expert you are.

With well-written, professional content you create the right impression. Good content will target the people you want to target, driving organic traffic and leads to your website and your business.

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Why Do I Need A Copywriter?

Before we agree anything I’ll make sure we both understand exactly what you require from me and what you expect me to deliver.

I will need to ask you questions to establish exactly what you are looking for. The information I need will depend on the task, the objective, and your expectations. Any information you give me will remain confidential.]

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What Does A Copywriter Need To Know to Write Your Website?

What Information Does A Copywriter Need To Write Your Blog Post?

I am trained in SEO (search engine optimisation and always make sure I write with both your audience and the search engines in mind when relevant.

Find out more about SEO in this blog:

What Is SEO And Why Is It Important?

This will depend on the size and complexity of the work, as well as my availability. A delivery date and what I will need from you to create your copy will be established before we agree on anything.

I work on both a one-off and retainer basis. You may initially just need a new website, or your current website updated and improved, for example. However, if you are looking for regular, quality content as part of your marketing strategy, you will see greater value from one of my subscription packages. The more I get to know you and your company the more effective I can be.

Find out more about RB Writing Services

I have quoted basic prices for my copywriting and content writing services where I have been able to, but as no two copywriting projects are the same it’s not always possible to give a fixed price. However, a preliminary discussion about your requirements will enable me to give you an estimate of cost.

To get the most from your blogs, I recommend you consider one of my monthly subscription services as they offer a discounted price.

If you know you’d benefit from having a content writer to hand, why not block out my time on retainer? If necessary I can also be booked on an hourly or daily rate.

All projects, large or small, include one round of edits. 

To put it simply, I work with anyone who is looking for copywriting/content writing services. I write for individuals, entrepreneurs, and small businesses all the way through to large corporates.

I can work directly with your website designer and graphic designer, marketing manager, or business coach. I also work with agencies with clients who need high-quality content.

No, I don’t outsource. If you sign up to work with RB Writing you’ll be getting my full attention and expertise.

If you have any writing requirements you haven’t seen here, or in a format or length that differs from my examples, please get in touch as I may be able to help.

Most of the copy I write doesn’t have my name on it, but you can read my blogs about copywriting or, if you’re interested in baking, check out my baking blog, Lovinghomemade.

I can also send you examples of relevant client work I have done in the past that I’m able to share – just ask if you would like to see more.

Get in touch! I love to chat all things writing.

Please contact me by filling in my contact form at the bottom of the page, or emailing me at rachel@rachelbraywriting.com and we can go from there.

If you would like to book a discovery call, please use my Calendly link.

You’ll also find me on LinkedIn, Instagram, and Facebook – I’d love to connect.