RB Writing


A copywriter writes copy (text) for marketing purposes. Copy is written information that is intended to ‘inform, persuade, or engage an audience’. Good copy will help you sell more products or services, better inform people about what you do, and drive more engagement.

A copywriter’s main job is to persuade people to buy a product or service or to raise awareness of a brand. Content writing is often described as longer-form writing and includes things like blog posts. Content writing informs, educates, and engages. It helps build social proof and should provide something of value to a potential or current customer.

Everyone can write but not everyone can write well. Your time is valuable and better used elsewhere in your business. A copywriter is trained to use language and certain techniques to encourage people to act and to see you as the expert you are.

With well-written, professional content you create the right impression. Good content will target the people you want to target, driving organic traffic and leads to your website and your business.

Before we agree anything I’ll make sure we both understand exactly what you require from me and what you expect me to deliver.

I will need to ask you questions to establish exactly what you are looking for. The information I need will depend on the task, the objective, and your expectations. Any information you give me will remain confidential.

Yes, I am trained in SEO and always make sure I write with both your audience and the search engines in mind when relevant.

This will depend on the size and complexity of the work, as well as my availability. A delivery date and what I will need from you to create your copy will be established before we agree on anything.

I work on both a one-off and retainer basis. You may initially just need a new website, or your current website updated and improved, for example. However, if you are looking for regular, quality content as part of your marketing strategy, you will see greater value from one of my packages. The more I get to know you and your company the more effective I can be.

I have quoted basic prices for my services where I have been able to but as no two copywriting projects are the same it’s not always possible to give a fixed price. However, a preliminary discussion about your requirements will enable me to give you an estimate of cost.

All projects, large or small, will be priced on a fixed-price basis and include one round of edits. I offer monthly packages and I can be booked on an hourly or daily rate and on a retainer basis.

To put it simply, I work with anyone who is looking for copywriting/content writing services. I write for individuals and small companies all the way through to large corporates. I also work with agencies with clients who need content, particularly marketing and website design agencies.

No, I don’t outsource. If you sign up to work with RB Writing you’ll be getting my full attention and expertise.

If you have any writing requirements you haven’t seen here, or in a format or length that differs from my examples, please get in touch as I may be able to help.

Most of the copy I write doesn’t have my name on it, but you can read my blogs about copywriting or, if you’re interested in baking, check out my baking blog, Lovinghomemade.

I can also send you examples of relevant client work I have done in the past that I’m able to share – just ask if you would like to see more.

Get in touch! I love to chat all things writing.

Please contact me by filling in my contact form or emailing me at rachel@rachelbraywriting.com and we can go from there. If you would like to book a discovery call, please use Calendly. You can also find me on LinkedIn and other social media: just click on the links.