Connect, Convert, Elevate
You need search-engine optimised web copy for your service-based business to boost your chances of ranking highly in online searches. More organic traffic means less dependence on paid marketing. Potential customers need to be able to find you easily – and before they find your competitors instead.
But it’s not enough for your content to be search-engine optimised by throwing in those keywords you want to rank for. It needs to be professionally written so it sounds natural. Your website copy should appeal to your target customers and prove your expertise and authority – as well as appearing in searches. Only then will you be bringing in more of the right customers – and making sure your chances of conversion are higher.
Writing your web copy in house effectively is almost impossible. And not just because you don’t have the training or the expertise; you’re just too close to the subject.
Having your website copy written by a professional SEO copywriter
Potential customers need information – but they also want to know you’re trustworthy, professional, and expert. Your website copy needs to convey all those things. It needs targeted keywords and phrases and calls to action – but it should be written with people in mind, not just the search engines. Many websites tend to be written either for people or for the search engines, not both.
I write for both.
I’ll get to know your brand and your values, and research your audience, keywords, and competitors before I write a word. I’ll make sure your website copy is clear, concise, correct, and consistent. It will be search-engine optimised and talk to your target customers.
What’s obvious to you might be confusing to your clients. What you think of as nothing more than commonly used words and phrases might be off-putting jargon to people visiting your website. Your customers might be looking for different information than you’re providing. You might be targeting the wrong keywords – or none at all. You need the right internal and external links and compelling calls to action – in all the right places.
I’ll make sure you get your web copy right.
Are you:
- Starting a new service-based business?
- Growing or pivoting your existing business?
- Aware your website is no longer working for you?
- Struggling to get the results you need?
- Looking to compete with more established brands?
- Wanting to show people how professional you really are?
Website copywriting - how does it work?
If we have already done a website copy audit we will know exactly what needs to be done and we can go from there.
However, you may already know your website is no longer fit for purpose (or not already have one). We can arrange a no-obligation call to work out what you need and find out if we’ll be a good fit. Once we know it’s a go, I’ll ask you to fill in a form before our next call so I have a better understanding of where we’re going with your website copy.
I’ll ask you a lot of questions for background on that too. I’ll need to know about your business, its products and services and your USP. I’ll want to know about your strategy, who you’re targeting, and what your goals and objectives are. If you’re not sure, we’ll work it all out together.
And we’ll go from there.
Are you ready to get started?
Find out more about my Copywriting Services
Find out more about SEO Website Copy Audits
Find out more about my SEO Content Support services
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