SEO & Copywriter For UK Websites - Rachel Bray Writing

SEO & copywriting for UK service businesses

If you’re looking for an SEO and copywriter specialising in websites and search-engine optimisation, you’re in the right place. If you have a small service-based business website, I’ll work with you to ensure it truly reflects what you do and who you do it for. Making sure you get found – for the right reasons, by the right people.

Let’s talk

Rachel Bray seo copywriter for uk businesses

SEO copywriting isn’t just about adding some keywords

Website copywriting is not ‘just writing’. The copy isn’t ‘just words’. And SEO will never be ‘just keywords’ either. Are you struggling with a website that isn’t really working for you?

Copy matters. It can mean the difference between finding and converting new business and not. (But you probably already know that, or you wouldn’t be here.)

Search and generative engine optimisation (SEO and GEO) have to be taken seriously and done properly too – by someone who knows what they are doing so you get the results you need.

Is your website working for you?

Websites are my specialist subject. A few questions about yours:

Does your website copy and content drive organic traffic?
Does it compel visitors to actually do what you’d like them to do?
Is your website being seen by your target audience?

If you think your website is already doing all these things,

Could it do them better?
How much more business could that bring in?
How much could you save on your marketing budget?

My SEO & Copywriting services

Website copy audit

You don’t always need to start again. Get clarity on why your website isn’t performing and direction on how to fix it.

Website copy audit

Website copy

SEO website copy designed to get your business found by your target customers -without sounding like it was written for robots.

SEO website copy

SEO services

A website is never ‘finished’. You need strategic, high-quality on-page and technical search engine optimisation.

SEO services

“Rachel was an excellent communicator; she ensured she understood the scope of work and the timeline, communicated her understanding back to me, and adhered to the delivery schedule. Rachel was sharp, honest, and professional throughout our interactions. I will definitely use her services again. Many thanks, Rachel.“

Sakine Wasmuth, Integrity Pro

“She brings a level of creativity and professionalism that is second to none. Her work has not only saved me time but has also enhanced my brand’s message in ways I couldn’t have achieved alone.“

Jen Roach, Fearless Workplace Wellness

“I recently worked with Rachel to develop the content for my website, and I couldn’t be more pleased with the experience.

I have already recommended Rachel to my clients for their website content and I will continue to recommend her to anyone looking for a skilled website copywriter who delivers quality work and makes the process easy.

Sue Pamment, The Website Chef

I’m a website copywriter and SEO for service-based businesses

SEO and website copywriting are part art, part science – and they get results

With a trained, experienced, UK-based SEO and copywriter (that’s me, hello!) you get online strategy and creative, compelling content that converts. Copy that resonates with online readers and your target customers, that AI and the search engines won’t struggle to understand or return in searches either.

I’ve got years of experience working with service-based businesses. My clients hire me to make sure their websites get found and their copy stands out for the right reasons. You ditch the stress and uncertainty – and get the most out of your investment. Because a website is an investment, not just an online business card.

I’m based near Bournemouth in Poole, Dorset (on the sunny south coast of the UK) – but I can work with you wherever you are.

More about Rachel

FAQ

A: SEO copywriting combines strategic keyword research with clear, persuasive writing. It makes sure your website answers real search queries but still sounds natural and aligned with your brand. Good SEO copy helps search engines understand your site and potential clients quickly understand what you do, who you do it for, and what actions they should take.

A: An SEO copywriter writes website content to help your site rank in searches and convert visitors into enquiries. That means clear messaging, keyword-informed structure, strong calls to action, and copy that doesn’t sound like it’s been written by AI. A website doesn’t just need traffic, it needs to attract the right people and help them understand why they should choose you.

A: If you want your new website to be found, understood, and trusted, yes. Writing the copy before you start design helps shape the structure, navigation, and overall design of the site. It helps the designer ensure your finished website will work strategically as well as visually.

A: Yes. Even a well-designed website can struggle to rank if the copy is unclear, poorly structured, or misaligned with search intent. Search engines and AI prioritise clarity, relevance, and helpful content. If your copy doesn’t clearly explain what you offer or answer the questions people are asking, your rankings and conversions will suffer.

A: Yes. If you run a service-based business, your website is often your first sales conversation. SEO copywriting helps make that conversation clearer, more confident, and more persuasive – as well as your website more likely to be found. SEO copywriting is an investment in visibility, credibility, and lead quality, not just words on a page.