Copywriting Services
Professional copywriting for
service-based businesses
Using a professional copywriter can help your business gain greater visibility, trust, and authority. Most importantly, it can help you win more more business.
If you’re a service-based business, it can be difficult to get your services seen and understood. It can be hard to differentiate yourself, explain the real benefits of what you do, and connect with the people you can make a difference to. But if you can do all these things well, you’re more likely to find and convert the right people for your business.
I specialise in copywriting for service-based businesses. I help you get your message out there so it’s received loud and clear by the right people. With consistent, compelling copy that reflects your brand voice, effective search-engine optimisation, and the right calls to action.
I write content that helps you find and convert online traffic like blogs, case studies, and landing pages, as well as things like newsletters and email marketing lists for your direct marketing efforts. And if you need a professional brochure or just want to be sure a piece of writing you’re sending out is the best it can be, I can help.
Ways I can support you
My SEO website content audit is for you if:
You’re not sure why your copy isn’t performing, or need some expert advice on what could be improved.
My SEO website copywriting service if:
You already know you need new professionally written website copy that is search-engine optimised.
Copy and content writing support is for you if:
You need regular, high-quality search-engine optimised copy and content to maintain and build the advantages you already have.
My copyediting services are for you if:
You’d like an expert eye to make your copy work for you, not against you. I can do this with you or for you.
If you’re not sure what you need:
I can advise on what would be appropriate for you – and put you in touch with the right person if it’s not RB Writing.
SEO Website Copy Audit: Content Clarity
Your business might be highly professional, trustworthy, and expert, but does your website copy make this clear? Are you appearing in searches or could your search-engine optimisation be better? How easy do you make it for people to understand what you do, how you can help them, and what actions you’d like them to take?
Concise, clear, and correct written communication is key if you want people to engage with you, trust you, and buy from you. But you also need the search engines to find you and return you in searches.
Is your website copy letting you down?
A Content Clarity SEO Website Copy Audit will identify any gaps and give you easily actionable takeaways to for improving your reach, reputation, and conversion rates. It’s not just a review of your words, it looks at your on-page SEO too.
Book a call now and get to grips with your website.
SEO Website Copy: Connect, Convert, Elevate
Maybe you’ve got an idea for a start-up and intend to begin as you mean to go on, with professional, search-engine optimised website copy.
Perhaps you already know your existing website is no longer fit for purpose. Maybe it’s been neglected, wasn’t that great to start with, or your business has changed.
Whatever your circumstances, we can work together to make sure your web copy is correct and consistent, appeals to your target clients, and is optimised for the search engines. It should draw in organic traffic, and more of the right kind of customer. It should be working for you, not against you.
I combine strong copywriting skills and SEO techniques to create website copy that is designed to work harder for you. Do you want a website you can be proud of – and that won’t let you down?
Book a call now and find out how I can help.
SEO Content Support: Maintain & Build
Once you’ve got your website exactly how you want it and it’s bringing in organic traffic, it’s vital to keep it working for you.
Posting consistent, high-quality content is a vital component of your SEO strategy. You’ll also want to ensure the SEO on your site stays relevant and up to date.
Using content – like blog posts and case studies – as part of your marketing strategy is a long game, and you’re unlikely to see instant results. However, quality and consistency pay off and the more I get to know your business, the better the job I can do for you.
Book a call now and let’s get started.
Other Copywriting Services
If you need written ‘stuff’, whether it’s for use online or offline, get in touch – even if you don’t see it listed here. If I can’t help, I’ll know someone who can.
- Blogs
- Case studies
- Landing pages
- Newsletters
- Brochures
- Email marketing sequences
Copyediting
If you’ve written something that matters – and if you are trying to win customers or contracts with it, it probably does – you’ll want it to be perfect.
Sometimes you’re too close to a subject or a piece of writing to see it properly. A professional copyeditor will take what you have and polish it. Make sure it’s all the things it needs to be. It should be clear, concise, correct, consistent – all the little things that often get missed can make a huge difference to how professional and capable you seem. And it’s not just about spelling and grammar – they’re just a starting point.
If you’d like to learn to write better for your business or have a specific project you need help with, we can also work on it together. You can book an Improve Your Business Writing Skills Copyediting Workshop with me if you’d like to hone your copy and your skills.
And more...
If you would like me to speak at a networking or educational event, or on your podcast, please get in touch.