Copywriting Services
Professional copywriting for
service-based businesses
Using a professional copywriter can help your business gain greater visibility, trust, and authority. But most importantly, it can help you win more more business.
It can be hard to get your services seen and understood. It can be difficult to differentiate yourself, explain the real benefits of what you do, and connect with the people you can make a difference to.
But if you can do all these things well, you’re more likely to find and convert the right people for your business.
I specialise in copywriting for service-based businesses. I help you get your message out there so it’s received loud and clear by the right people. With consistent, compelling copy that reflects your brand voice, effective search-engine optimisation, and the right calls to action.
Ways I can support you
My SEO website content audit is for you if:
You’re not sure why your copy isn’t performing, or you need some expert advice on what could be improved.
My SEO website copywriting service is for you if:
You already know you need new professionally written website copy that is properly search-engine optimised.
Copy and content writing support is for you if:
You need regular, high-quality search-engine-optimised copy and content to maintain and build the advantages you already have.
My Business Writing Workshop is for you if:
You’d like to work with an expert on an important piece you need to get right. We’ll work together to make that happen.
121 Clarity Calls are for you if:
And if you’re just not sure what you need:
I can advise on what would be appropriate for you – and put you in touch with the right person if it’s not RB Writing.
SEO Website Copy Audit
Your business might be highly professional, trustworthy, and expert, but:
- Does your website copy make this clear?
- Are you appearing in searches or could your search-engine optimisation be better?
- How easy do you make it for people to understand what you do?
- Do people know how you can help them, and what actions you’d like them to take?
Is your website copy letting you down?
A Content Clarity SEO Website Copy Audit identifies any gaps and gives you easily actionable takeaways to for improving your reach, reputation, and conversion rates. It’s not just a review of your words, it looks at your on-page SEO too.
Book a call now and get to grips with your website.
SEO Website Copy: Connect, Convert, Elevate
Maybe you’ve got an idea for a start-up and intend to begin as you mean to go on, with professional, search-engine optimised website copy.
Perhaps you already know your existing website is no longer fit for purpose. Maybe it’s been neglected, wasn’t that great to start with, or your business has changed.
Whatever your circumstances, I’ll make sure your web copy is correct and consistent, appeals to your target clients, and is optimised for the search engines. It should draw in organic traffic, and more of the right kind of customer. It should be working for you, not against you.
I combine strong copywriting skills and SEO techniques to create website copy that’s designed to work harder for you. Website copy you can be proud of – and that won’t let you down.
Book a call now and find out how I can help.
SEO Content Support: Maintain & Build
Once you’ve got your website exactly how you want it and it’s bringing in organic traffic, it’s vital to keep it working for you.
Posting consistent, high-quality content is a vital component of your SEO strategy. You’ll also want to ensure the SEO on your site stays relevant and up to date.
Using content – like blog posts and case studies – as part of your marketing strategy is a long game, and you’re unlikely to see instant results. However, quality and consistency pay off and the more I get to know your business, the better the job I can do for you.
Book a call now and let’s get started.
Business Writing Workshops
Is your writing doing what’s it’s supposed to do?
Important documents like pitches, marketing collateral, and reports are not easy to write. Not if you want them to have the impact they’re supposed to.
Sometimes you’re just too close to the subject. Or you’ve read it a hundred times and no longer have any idea if it even makes sense.
You can work on improving and perfecting your project with a professional, trained copywriter. Make a small investment for a large return and make sure people are getting the right message – and doing what you want them to do about it.
121 Clarity Calls
You’ve always got something to write. A pitch, a newsletter, a blog, your website copy, a report, a marketing brochure, an email. I could go on. (I won’t, as you get the picture.)
And if you’re writing for the internet – blogs, case studies, website copy, for example – there’s a lot more to it. SEO is not just sticking some keywords in wherever you can.
I can help you hone your writing and SEO skills on a 121 basis. So we’ll look at exactly what you would like to discuss – specifically. And we’ll work together so you understand and can implement everything you’ve learnt in the future.
With a monthly Clarity Call you’ll always know you’ve got your writing and your SEO covered.
There's more...
I can talk for hours and have lots of (interesting) things to say about effective writing and search engine optimisation. And how the two are not mutually exclusive! I can also be quiet when required…
If you’d like me to speak at a networking or educational event, or on your podcast, please get in touch.