How To Write Great Website Copy
Seven things you should check you're doing when you're writing your own website copy.
Why Do People Read Blogs?
Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs
What Is SEO And Why Is It Important?
You’ll probably have heard of SEO – or search engine optimisation – even if you don’t quite know what it is. It’s …
How To Make Your Website Work Harder For You
There are several easy things you can do to leverage your website's potential. Your website can add value to your business.
Why You Should Update Your Website Content Regularly
Keeping your website current and up-to-date will help increase website traffic and conversion rates. Updating your content regularly will also help provide a user-friendly experience and improve your security.
What Information Does A Copywriter Need To Write Your Blog Post?
How does commissioning a copywriter work? What information do they need to write a blog post for a client?
Why Do Small Businesses Need To Publish Blog Posts?
Small business should be writing blogs for several purposes. Find out how and why they can help you increase engagement, improve your SEO and be repurposed.
What Do I Need To Know About ChatGPT And Content Writing?
ChatGPT can be used to generate content - but how can it be useful for writing blog posts and what are its limitations?Is it the answer to all your content creation problems and the end of the copywriter, or is it the beginning of the end for humanity and creativity in particular? Something in between? Let’s find out.
Good Writing: why it’s so important for your website and your business
People judge businesses on their written content and good writing creates more than just a great impression. Find out why good written communication is essential for your business.
What Makes A Good Business Blog Post?
Tips for writing better blogs posts for your business. What you need to include in a blog post.
7 Reasons Why… Your Business Needs A Website
Seven ways in which your business will benefit from a website
What’s The Difference Between A Copywriter And A Content Writer?
What's the difference between a copy and content writing? And does it matter?
What Does A Copywriter Do?
What does a copywriter do, and how do they work?
7 Reasons Why… You Should Write Blog Posts
Seven reasons why writing blogs will benefit your business and improve your SEO
Mental Health Awareness Week and Hope in Depression
It's not about never having a bad day, or feeling low. There are certain things we can do to maximise our chances of maintaining the balance. But when your ability to live your life is impacted by your thoughts, mood, or reactions, it may be time to seek help.
7 Reasons Why… You Need A Copywriter
Have you ever wondered why you would pay a copywriter when you can write something yourself? Well, there are many reasons why …
Social Proof – What Is It, How Do You Get it, And How Do You Use It?
Social proof is a vital part of any business. Find out what it is, how you get it, and how to use it.
Enough is Enough – Black Lives Matter
I am white. I have two children of mixed race. Their father is African American. I have benefited from white privilege all …
Lockdown: rules and other non-essential activities
Lockdown rules and how some people felt they didn't apply to them
Sea Changes, New Normals and Other Clichés
Reality and fiction are starting to merge. Had I started reading Lionel Shriver’s ‘The Mandibles’ a few months ago it would have …