Writing copy isn’t just about writing copy. Website copywriting isn’t the same as writing for a brochure, or a newsletter. And website copywriting for service-based businesses isn’t the same as writing for ecommerce sites. Being a website copywriter for service businesses is a niche all of its own. When you’re choosing a copywriter, thinking they’re…
The most successful websites don’t do well just because they have been optimised for the search engines. In fact, optimising for the search engines often leads to keywords being prioritised over copy. And then the ‘target audience’ is just seen as a group of people who use certain keywords when they’re searching for something. Identifying…
Writing for business always serves a point. Whether it’s an email, a blog, or your website home page, you’re writing it for a reason. And how you write it matters. An email to a colleague is unlikely to be written in the same style or tone as one to a prospective client. It serves a…
A great website is not just about a great design. We all know there’s more to a website than a cool layout and some pretty pictures. All the ‘behind-the-scenes’ stuff matters too: it needs to be responsive and load quickly, for example. But then there’s what’s actually on the page – the website copy, or…
It’s not time to ditch blogs yet Blogs do not just exist to improve your SEO, regardless of what you were told. Maybe you were advised to start a blog to improve your SEO. If so, you’ve probably been concentrating on keywords and search terms you want to rank for. And with AI Overview now…
Service-based businesses have unique needs compared to other businesses when it comes to copywriting. Copy for service businesses needs to do certain things – in certain ways – if it’s to be effective. Without the right messaging, service-based businesses run the risk of confusing or annoying their target customers – or just not even connecting…
It’s a common problem. You had a website that, for a while at least, served its purpose. It was an online business card, it attracted new prospects, or it encouraged visitors to take certain actions. Now, either you want it to serve a different purpose or it’s just not working for your company the way…
Your website represents your business. So, think of it like you would a physical store or office. If you have a professional business and want to attract quality clients, there are certain things you would or wouldn’t do. You wouldn’t leave your shop window looking half empty or full of out-of-date products and yellowing signs…
Most website designers will have found themselves in the position of having created a beautiful, user-friendly website, but still having to justify themselves to a client weeks later, frustrated it’s not performing as they expected. The chances are the problem doesn’t lie with the design. It’s more likely an issue with the words on the…
Podcasts are a great source of content – and this applies whether you have a podcast of your own or appear on someone else’s. Being a guest on one can significantly boost your visibility. But your podcast appearance doesn’t just have to be something you talk briefly about on social media: you can turn them…