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Podcasts are a great source of content – and this applies whether you have a podcast of your own or appear on someone else’s. Being a guest on one can significantly boost your visibility. But your podcast appearance doesn’t just have to be something you talk briefly about on social media: you can turn them into blogs too. 

Turning podcast appearances into blogs is a great way to increase your reach and engagement. It can also help ensure your time in the spotlight doesn’t just disappear into the depths of social-media timelines. And you’ll also be helping the person whose podcast you appeared on by sharing their podcast and your blog with your audience. 

What are the benefits of repurposing podcast content into blogs?

Small business should be posting blogs regularly. They help drive organic traffic to your website. If you write for your target audience and use targeted keywords in strategic places, you can attract more of the right people. Blogs help you prove authority and expertise and build trust. Not everyone listens to podcasts: some people would rather read text. And by repurposing the podcast you have appeared on into a blog post, you can reach a larger audience.

You will also then create something that belongs entirely to you and is managed by you. Your podcast episode is dependent on the podcast host and their platform keeping it live. Turning this ‘readymade’ podcast content into a blog for your website means it’s under your control. It can be referenced, shared, and linked to over time – and this is all valuable.

Let’s not forget either, once you have a blog post you can repurpose snippets for things like newsletters, LinkedIn articles, and social media posts. So you end up with more content you can use.

Turning your podcast appearances into blogs

I was recently invited onto Tyson E Franklin’s Podiatry Legends podcast. I’m not a podiatry legend, but Tyson wanted to talk about how important a professional, targeted online presence is for all podiatrists. We’ll use this podcast as an example. Entitled 340 – SEO Secrets for Podiatrists, you could be forgiven for thinking it’s 340 secrets when it’s actually episode 340. There are plenty of tips, just maybe not 340. Check it out.

When the podcast went live, I shared it on my social media channels: LinkedIn, Facebook, and Instagram. As we know, this goes to a limited audience and soon slips down the social-media timeline.

screenshot from RB Writing Podiatry Legends podcast appearance

In this podcast we talked about copywriting – particularly in relation to podiatrists, but the theory applies to any sector. We discussed how good writing and on-page search-engine optimisation (SEO) should go hand in hand. We covered the importance of targeted writing and how investing in professional copywriting and website design can pay dividends. We also looked at various strategies for keeping your website content fresh and maintaining a blogging presence.

All in all, we talked about a lot of things that would be of interest to my audience as well as Tyson’s.

Get a transcript of your podcast

Once your podcast is live, you’ll be able to create a transcript if one isn’t already available. The podcast host might share one with you before publishing it, or they might be able to provide one afterwards. Tyson provides a transcript with his podcast episodes so that was already done for me. If you need to do it yourself, there are various free and paid tools you can use to do this, including Descript and Otter.ai.

Think about what you want to achieve from your blog

Sometimes all you’ll need to create your blog is a transcript. At other times you’ll just want to concentrate on some of the pertinent points and will be using the podcast as a basis for your blog. In other words, your blog might be talking ‘around’ the content of the podcast, or you might be using the content directly. Once you know what you’ve got, you can start to plan your blog.

Think about why you appeared on the podcast and why you are repurposing it as a blog. 

  • What did you talk about?
  • What were the main points you want to pull out?
  • What purpose will it serve?
  • Is it answering questions people may have?
  • Does it show your authority and expertise and provide valuable insights?
  • Is the focus going to be on what you do – or is it more about you?

Structure your blog

If your blog is using a transcript, make sure you go through it thoroughly: even the best tools will create something that’s full of errors. Remove these and the timings along with repetition and filler words. Don’t forget to take out anything that’s irrelevant, covered better elsewhere, or just not that interesting too. It will also need formatting into proper sentences and paragraphs.

Few people are likely to read the full transcript of a long podcast as a blog post, so you want to make sure your blog is worth reading. The transcript from this podcast appearance, for example, is over 8,000 words. That’s a good hour’s reading so I would need to do a lot of work on it to use the transcript as the basis for a blog post.

Even if you are mainly using a transcript, you will need some sort of engaging introduction to draw people in and to give your podcast episode some context. You will also need to wrap it up at the end with a summary of the key points or a conclusion. And don’t forget a call to action. 

Remember to add value and include search-engine optimisation

You need SEO-friendly copy, but it isn’t something that should be ‘added-in’ later. If you reference any data, statistics, or other information in your podcast episode, you can add in relevant links to other reputable sites. Remember to use keywords and headings, bullet points and short paragraphs. You should also be able to link between other blogs and pages on your own website.

This is all useful for your readers and for your search-engine optimisation. Don’t forget to include a meta description and SEO page title when you come to publish your blog.

Promote your blog

Remember to share your new blog post on your social media, talk about it in your email newsletters, and send it to the podcast host to share with their audience. Your podcast appearance will have positioned you as an expert in your subject: your blog should do the same.

Are you taking advantage of your podcast appearances and using them for your blogs? Consistently posting high-quality blogs will help grow your brand. At RB Writing we have various professional SEO copy and content support packages to help you ensure you’re making the most of your online presence. Why not get in touch for more information about how we can help?