A website copy audit – especially if it includes on-page SEO, or search-engine optimisation, will give you valuable information. It will help you understand the reasons your website might be underperforming so you can correct any problems. Sort out those issues and you are likely to connect with more people and improve your conversion rates. …
Improving your website copy can help increase your conversion rates. A great-looking website gets people interested, but good writing can get and keep them there. And if your website doesn’t look great, you’ll be relying on the copy anyway. Consistency, clarity, correctness, and conciseness are a given – but that’s only for starters. You need…
If your website copy is good it can achieve great things. But it needs to do several things well – and at the same time. Knowing what your website copy could do can help you assess how successful it is. It’s all too easy to focus on one or two elements – or assume that…
If your company doesn’t have a brand voice, you are not sure what that represents for your business, or why you might need one, maybe it’s time to take a look at your messaging. When people interact with companies they are interacting with an entity. It’s easy to think a business doesn’t really have a…
Updating your website content regularly helps your content stay fresh and lets the search engines know to pay attention. But what does regularly really mean?
If you’re not sure why you need a copywriter, this will take you through the many compelling reasons for using one in your business. Don’t get left behind!
If you’re in business your website is one of the most useful tools you have at your disposal. So it makes sense to use it properly. It’s not just a vanity project or a digital business card. It’s a marketing opportunity, a lead generator, and a corner of the internet you can claim as your…
Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, or SEO. It’s there to inform and educate, create connection and engagement, and show you as an expert. So it needs to be and do all of those things. And if you want…
AI-writing tools are developing at such a rate that they are rarely out of the news. In theory you can magic a blog post out of thin air. Just ask your favourite writing tool to create one for you – and faster than you could type the prompt, it appears. Easy. But easy doesn’t always mean…
If you want a professional website, you need to get it written by a professional copywriter. It’s a simple process – here’s what a copywriter will need to know.