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A website copy audit – especially if it includes on-page SEO, or search-engine optimisation, will give you valuable information. It will help you understand the reasons your website might be underperforming so you can correct any problems. Sort out those issues and you are likely to connect with more people and improve your conversion rates. 

An SEO website copy review by a professional SEO copywriter will give you clear, actionable ways to improve your website content and get it back on track.

Why might you need a review of your website copy?

Your website is an investment in your business. Maybe it used to bring in leads but is now failing to. Perhaps you get plenty of visitors but minimal conversions. Or possibly you feel it currently only serves the purpose of a validation tool.

A website is never ‘finished’. It needs some ongoing care and attention. And if your website functions as little more than an online business card, you could be wasting a lot of money and opportunities.

What a website copy audit helps your business do better

A review of your website content can help your business:

1. Communicate more effectively with your target clients

Your webcopy should clearly explain what you do. It should resonate with your target audience. Services in particular can be difficult to explain to others, especially when you are too close to your own subject. Things that may be obvious to you might not be to others.

It is vital to make sure you have the right tone and voice and that they are consistent throughout your site. Avoiding jargon, being clear and concise, and knowing your style and language are appropriate is key. Dull, dry, or confusing content will not engage your audience and make them want to work with you.

2. Improve your search engine optimisation to drive more organic traffic

Blue capital letters standing up and spelling out SEO, a spanner, nuts and bolts lying around in front.

Even if you consider your website to be a ‘brochure’ site, it doesn’t mean you cannot and should not make full use of it. After all, you’ve paid for it – why not get your website to work harder for you? Without the right keywords and phrases in the right places, it can be difficult to get the organic traffic you need to grow your business.

SEO is not just about having the right keywords and phrases, however. You need well-written, high-quality content and your pages should be a certain minimum length. There are so many things the search engines are looking for – and it’s not just words on a page with some keywords thrown in. A specialist SEO website copy audit will uncover what’s missing, wrong, or could be improved.

3. Identify where you have content gaps

There may be pages, information, topics, or elements that are missing from your website content. These missing bits might be a good idea for SEO purposes and/or for your target audience – but you should know where and how your copy is lacking something. Then you can fix it.

4. Appear more professional and compete with larger companies

Larger, more established companies are likely to have greater reach online, but this could be because they’ve been around for longer. People might associate them with what you do. These companies may also have websites that have been written by a professional copywriter. So how do you compete?

When we look at company websites, we automatically assume that professional looking and sounding sites are run by professional companies. Mistakes, amateur writing, too much or too little content, and a poor user experience suggest a small or unprofessional business.

With good website copy you can compete with those larger, more established businesses. Not only does a business instantly appear more professional, but with all the right SEO you should be reaching a larger audience too. Not all companies invest in search engine optimisation so it can give you an advantage.

5. Improve your conversion rates

You might have plenty of people visiting your website but be wondering why so few of these people are getting in touch or buying your services. A review of your website copy will uncover the issues lying behind this failure to convert.

You can increase conversion rates with better website copy. It could be that there are no calls to action, or they are simply the wrong ones. There might be too much friction for people to take the actions you want to them to. Maybe people just don’t understand what you do, or what you want them to do. Whatever the problem is, once you know how to solve it you can make a change.

6. Build trust and credibility

People won’t necessarily buy from your company just because they want what you are offering. They need to trust you are a credible business that will not let them down. They want to know you are an expert in your field, know what you are talking about, and will give them the results you are promising.

Your content goes a long way to establishing and building this trust. A website copy audit will look at whether the content you have is building trust and credibility.

7. Refine your content strategy

A website copy audit gives you a full picture of how your content is performing and why, and will highlight any content gaps. When you know if something is missing, it’s easier to make decisions on how to move forward. It’s vital to know where to focus your time and attention.

Does your business need a website copy review?

If your website is not performing as  it should, there will be underlying reasons. When you know what they are, and have easy, actionable steps to take to put these things right, you can make a difference.

Many webcopy reviews won’t look at on-page SEO in depth. An RB Writing SEO website copy audit does. It will uncover the issues and give you a full report on what you can change, how, and why. Why not book a call?