RB Writing

Content Clarity

An SEO website copy audit will find those gaps in your website copy that can lead to less traffic, lower rates of conversion, and the wrong audience. 

Your website should be an asset – don’t waste it.

Having your website copy audited by a professional

If your website copy isn’t really pulling it’s weight, it might not be clear, concise, correct, and consistent. It may not be search-engine optimised or talking to your target customers. 

When you know your business too well it’s difficult to see the metaphorical wood from the trees. And unless you know what you’re doing with SEO, you could be missing out.

If you’re embarrassed to send potential clients to your website, you probably already know there’s something missing. But it’s not always that obvious. Potential customers need information – but they also want to know you’re trustworthy, professional, and expert. Your website copy needs to convey all those things. And the search engines need to be able to find it.

What’s obvious to you might be confusing to your customers. What you think of as nothing more than commonly used words and phrases might be off-putting jargon to people visiting your website. You might have little or no search-engine optimisation – or you might be targeting the wrong keywords. 

With the right website copy you can achieve so much. Could yours be doing more? 

 

A website copy audit looks at:

  • Key messaging
  • Relevance and accuracy
  • Clarity and readability
  • Tone and voice
  • Grammar, punctuation, and spelling
  • SEO optimisation
  • User engagement
  • Structure and layout
  • Links
  • Calls to action
  • Accessibility
  • And anything else that’s relevant

What do you get?

You get to choose five pages, to include Home and Services (or one of your services pages if you have multiple services pages).You’ll get a full report on what’s working and what’s not. You’ll get recommendations on what you can do to improve your website copy and why. You’ll get clear, actionable steps you can easily take to make your website copy work for you.

I won’t give you vague, opaque recommendations that only I will understand. However, if your website needs work and you would like to work with me further at that point, that will of course be an option open to you.

How does it work?

If you already know your business would benefit from a website copy audit, or would like to discuss whether one would be useful for you, please book a call. I will send you a form to fill in before we speak so I can be sure I’ll be able to help you.

Once we’ve spoken I’ll have a deeper understanding of your business and your goals and objectives. Then I can get to work on reviewing your current website copy. 

Find out more about my SEO-friendly Website Copy Service, Connect, Convert, Elevate.

Find out more about my Maintain & Build Content Support service