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Handing over Website Copy That Makes Website Designers’ Lives Easier
Designing a website without copy – or with substandard copy – is hard. It’s unlikely to give the best results for the client when it’s up and running either. Working with a website copywriter who understands how to get results with target clients and search engines at the same time – and who knows how…
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Mistakes To Avoid With Service-Business Website Copywriting
Writing copy isn’t just about writing copy. Website copywriting isn’t the same as writing for a brochure, or a newsletter. And website copywriting for service-based businesses isn’t the same as writing for ecommerce sites. Being a website copywriter for service businesses is a niche all of its own. When you’re choosing a copywriter, thinking they’re…
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Tone Of Voice Copywriting – Finding And Capturing It
The most successful websites don’t do well just because they have been optimised for the search engines. In fact, optimising for the search engines often leads to keywords being prioritised over copy. And then the ‘target audience’ is just seen as a group of people who use certain keywords when they’re searching for something. Identifying…
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Design First Or Copy First? What’s Best For A Website?
A great website is not just about a great design. We all know there’s more to a website than a cool layout and some pretty pictures. All the ‘behind-the-scenes’ stuff matters too: it needs to be responsive and load quickly, for example. But then there’s what’s actually on the page – the website copy, or…
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How Professional Copywriting Transforms Service-Based Businesses
Service-based businesses have unique needs compared to other businesses when it comes to copywriting. Copy for service businesses needs to do certain things – in certain ways – if it’s to be effective. Without the right messaging, service-based businesses run the risk of confusing or annoying their target customers – or just not even connecting…
