Podcasts are a great source of content – and this applies whether you have a podcast of your own or appear on …
A good copywriter specialising in search-engine optimised (SEO) copy comes at a price. A quick search online might tell you a copywriter …
A website copy audit – especially if it includes on-page SEO, or search-engine optimisation, will give you valuable information. It will help …
Improving your website copy can help increase your conversion rates. A great-looking website gets people interested, but good writing can get and …
If your website copy is good it can achieve great things. But it needs to do several things well – and at …
A brand voice is like a personality - for a company. It helps you stand out and build trust and familiarity - amongst other things. If you want to compete, you need a consistent brand voice.
Updating your website content regularly helps your content stay fresh and lets the search engines know to pay attention. But what does regularly really mean?
If you're not sure why you need a copywriter, this will take you through the many compelling reasons for using one in your business. Don't get left behind!
Search-engine optimised copy isn't just about keeping Google happy. The search engines are looking for certain things - and so are we. Find out why you need SEO-friendly web copy and what you can do to improve yours.
The content you put out into the world matters. It needs to do your business justice and appeal to people. Use these 11 strategies to help you improve your content writing.
AI-writing tools are developing at such a rate that they are rarely out of the news. Chat-GPT hasn’t even been around for …
If you want a professional website, you need to get it written by a professional copywriter. It's a simple process - here's what a copywriter will need to know.
How often should your business post a blog? Before you commit to posting blogs there are a few things to consider and this post takes you through them. There are many compelling reasons for posting blogs - so it makes sense to start as you mean to go on.
7 things you can do to make to help you write blog posts people will actually read.
Seven things you should check you're doing when you're writing your own website copy.
Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs
Search engine optimisation is a huge discipline and includes everything from how quickly your website pages load and whether they are secure, to ensuring you have all the right keywords and phrases in all the right places. Find out everything you need to know about SEO and why it's so important.
There are several easy things you can do to leverage your website's potential. Your website can add value to your business.
Keeping your website current and up-to-date will help increase website traffic and conversion rates. Updating your content regularly will also help provide a user-friendly experience and improve your security.
How does commissioning a copywriter work? What information do they need to write a blog post for a client?
Small business should be writing blogs for several purposes. Find out how and why they can help you increase engagement, improve your SEO and be repurposed.
ChatGPT can be used to generate content - but how can it be useful for writing blog posts and what are its limitations?Is it the answer to all your content creation problems and the end of the copywriter, or is it the beginning of the end for humanity and creativity in particular? Something in between? Let’s find out.
People judge businesses on their written content and good writing creates more than just a great impression. Find out why good written communication is essential for your business.
Tips for writing better blogs posts for your business.
Seven ways in which your business will benefit from a website
What's the difference between a copy and content writing? And does it matter?
What does a copywriter do, and how do they work?
Seven reasons why writing blogs will benefit your business and improve your SEO
It's not about never having a bad day, or feeling low. There are certain things we can do to maximise our chances of maintaining the balance. But when your ability to live your life is impacted by your thoughts, mood, or reactions, it may be time to seek help.
Have you ever wondered why you would pay a copywriter when you can write something yourself? Well, there are many reasons why …
Social proof is a vital part of any business. Find out what it is, how you get it, and how to use it.
I am white. I have two children of mixed race. Their father is African American. I have benefited from white privilege all …
Lockdown rules and how some people felt they didn't apply to them
Reality and fiction are starting to merge. Had I started reading Lionel Shriver’s ‘The Mandibles’ a few months ago it would have …