Make sure you ask the right questions before you hire a copywriter - it's the key to your project's success.
You’ve recently invested in a brand-new website and are disappointed by the fact that it’s just not converting like you thought it …
Having a website is not just about having an online presence. It’s not enough to have a website ‘just for the sake …
Designing a website without copy – or with substandard copy – is hard. It’s unlikely to give the best results for the …
Writing copy isn’t just about writing copy. Website copywriting isn’t the same as writing for a brochure, or a newsletter. And website …
The most successful websites don’t do well just because they have been optimised for the search engines. In fact, optimising for the …
Writing for business always serves a point. Whether it’s an email, a blog, or your website home page, you’re writing it for …
A great website is not just about a great design. We all know there’s more to a website than a cool layout …
It’s not time to ditch blogs yet Blogs do not just exist to improve your SEO, regardless of what you were told. …
Service-based businesses have unique needs compared to other businesses when it comes to copywriting. Copy for service businesses needs to do certain …
It’s a common problem. You had a website that, for a while at least, served its purpose. It was an online business …
Your website represents your business. So, think of it like you would a physical store or office. If you have a professional …
Most website designers will have found themselves in the position of having created a beautiful, user-friendly website, but still having to justify …
Podcasts are a great source of content – and this applies whether you have a podcast of your own or appear on …
A good copywriter specialising in search-engine optimised (SEO) copy comes at a price. A quick search online might tell you a copywriter …
A website copy audit – especially if it includes on-page SEO, or search-engine optimisation, will give you valuable information. It will help …
Improving your website copy can help increase your conversion rates. A great-looking website gets people interested, but good writing can get …
Source: Canva If your website copy is good it can achieve great things. But it needs to do several things well – …
If your company doesn’t have a brand voice, you are not sure what that represents for your business, or why you might …
Updating your website content regularly helps your content stay fresh and lets the search engines know to pay attention. But what does regularly really mean?
If you're not sure why you need a copywriter, this will take you through the many compelling reasons for using one in your business. Don't get left behind!
If you’re in business your website is one of the most useful tools you have at your disposal. So it makes sense …
Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, …
AI-writing tools are developing at such a rate that they are rarely out of the news. Chat-GPT hasn’t even been around for …
If you want a professional website, you need to get it written by a professional copywriter. It's a simple process - here's what a copywriter will need to know.
How often your business should be posting blogs is not set in stone. But there are a few basic elements you’ll want …
7 things you can do to make to help you write blog posts people will actually read.
Seven things you should check you're doing when you're writing your own website copy.
Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs
Search engine optimisation is a huge discipline and includes everything from how quickly your website pages load and whether they are secure, to ensuring you have all the right keywords and phrases in all the right places. Find out everything you need to know about SEO and why it's so important.
Are you wasting some of your website’s potential? Do you just see it as somewhere people go to check you out once …
You may have spent a lot of time and effort producing the perfect website. After all, everyone wants a website they are …
How does commissioning a copywriter work? What information do they need to write a blog post for a client?
Small business should be writing blogs for several purposes. Find out how and why they can help you increase engagement, improve your SEO and be repurposed.
ChatGPT can be used to generate content - but how can it be useful for writing blog posts and what are its limitations?Is it the answer to all your content creation problems and the end of the copywriter, or is it the beginning of the end for humanity and creativity in particular? Something in between? Let’s find out.
People judge businesses on their written content and good writing creates more than just a great impression. Find out why good written communication is essential for your business.
Tips for writing better blogs posts for your business.
Seven ways in which your business will benefit from a website
What's the difference between a copy and content writing? And does it matter?
What does a copywriter do, and how do they work?
Seven reasons why writing blogs will benefit your business and improve your SEO
Mental Health Awareness It seems fitting that last month, April, was Stress Awareness Month in the UK, just over a year after …
Have you ever wondered why you would pay a copywriter when you can write something yourself? Well, there are many reasons why …
Social proof is a vital part of any business. Find out what it is, how you get it, and how to use it.
I am white. I have two children of mixed race. Their father is African American. I have benefited from white privilege all …
Reality and fiction are starting to merge. Had I started reading Lionel Shriver’s ‘The Mandibles’ a few months ago it would have …