Maintain & Build
Maintaining your website copy and posting consistent, professional, high-quality content are vital components of your SEO strategy. They help you preserve and build on the gains you’ve made once you have invested in having your website copy professionally written and search-engine optimised. And it should help you reduce your paid marketing costs too.
Your copy and content doesn’t just need to be search-engine optimised, though. It should all add to the picture of your business, proving your expertise and building your authority. It needs to be well written, concise, and clear. It should be written for your target audience using best practice for writing online. That way the search engines are happy – so it gets found – and so are your readers.
It’s all very well posting regular blogs, but the rest of your website content needs to be maintained too. Maintain your website copy and you’ll build your online presence and increase your conversion rates.
Hiring a professional SEO copywriter for copy and content support
You shouldn’t be able to spot the SEO from a mile away like you can on so many websites now. They’ve gone from keyword stuffing to shoving keywords into places they don’t naturally belong. The key to good online copy is making it sound natural. It’s what your website visitors want and it’s what the search engines reward.
If you post high-quality content regularly and consistently, and maintain the SEO on your website, it should continue to drive organic traffic and generate more leads.
For all that to happen, you need professional SEO copy and content support.
Why does the quality and consistency of your content matter?
It’s not enough to just post a 300+ word blog when someone has the time or remembers to. Or post loads for a month or two and not touch your website again for another year. Quality and consistency are huge drivers of how likely you are to be returned by the search engines when people are looking for information. And without the right keywords and phrases in all the right places it gets even more difficult.
No one will stick around to read bad content. And it won’t make them want to buy from you.
Having a professional, SEO-trained copywriter research, write, and maintain your content makes a difference. It reduces the stress of worrying about what to write and when to find the time to write it. It means your keyword strategy and on-page SEO stays up to date and relevant. A regular supply of good-quality, SEO-friendly copy keeps your website fresh and builds a bank of information for your clients – and the search engines.
How does it work?
This is a service I automatically offer to my new website copy clients. As I know we have all their website copy in shape, we are starting from a great basis. We can maintain and build on the search-engine optimisation and professional copy they already have. All that work won’t go to waste.
But even if you’re not sure what state your copy is in currently, professional SEO copy and content support is a service that makes a difference. If you would like to know exactly how your content is serving you now and what you could do to improve it, you might benefit from an SEO website copy audit.
And if you just know you need help, we can start from there.
Content writing services
I have different levels of support depending on what you need – and what your website needs. Maybe it’s one blog per month with keyword research and on-page optimisation included. Perhaps it’s a comprehensive content refresh and growth strategy where we work systematically through your website to upgrade your copy while adding new, fresh content too.
I’ll never tell you that you need something if I don’t really think you do need it. But what I do know is I can help you make your website the best it can be.
Are you ready?
SEO Copy and Content Support Packages
Please contact me for pricing. If you don’t see what you need, please get in touch as I offer bespoke packages also.
Content support
- One blog per month: researched and keyword-optimised, designed to engage readers and drive organic traffic.
- Keyword research and strategy: to identify relevant keywords.
- On-page SEO optimisation: including SEO page title, meta description, internal links and external links (where appropriate), and header tags.
Who needs this? Small businesses and startups needing consistent content with on-page SEO.
Content growth
- Two blogs per month: researched and keyword-optimised, designed to engage readers and drive organic traffic.
- Keyword research and strategy: identifying, monitoring and adjusting keyword strategy based on performance and search trends.
- On-page SEO optimisation: including SEO page title, meta description, internal links and external links (where appropriate), and header tags.
Who needs this? Businesses keen to grow their organic traffic steadily with more regular content creation and on-page SEO.
Content refresh and grow
- One blog and a content refresh of one existing page per month: a researched and keyword-optimised blog designed to engage readers and drive organic traffic plus a rewrite and optimisation of an existing page that needs updating for SEO, clarity, or relevance.
- Keyword research and strategy: identifying, monitoring and adjusting keyword strategy based on performance and search trends.
- On-page SEO optimisation: including SEO page title, meta description, internal links and external links (where appropriate), and header tags.
Who needs this? Businesses with a website or content that needs updating while continuing to add fresh content.
Content and conversion
- One blog and one case study or landing page per month: a researched and keyword-optimised blog designed to engage readers and drive organic traffic and a case study or landing page copy to help boost conversions.
- Keyword research and strategy: identifying, monitoring and adjusting keyword strategy based on performance and search trends.
- On-page SEO optimisation: including SEO page title, meta description, internal links and external links (where appropriate), and header tags.
Who needs this? Companies focused on growing organic traffic and conversions with content that educates, builds authority, and converts prospects.
Find out more about my Copywriting Services
Find out more about SEO Website Copy Audits
Find out more about Connect, Convert, Elevate, my SEO website copy service
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