RB Writing

Why Do You Need SEO-Friendly Website Copy?

tablet on a table with Google Search page open, cup of coffee in the background

If you’re in business your website is one of the most useful tools you have at your disposal. So it makes sense to use it properly. It’s not just a vanity project or a digital business card. It’s a marketing opportunity, a lead generator, and a corner of the internet you can claim as your […]

Ways To Improve Your Content Writing Skills

Signpost saying Skills

Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, or SEO. It’s there to inform and educate, create connection and engagement, and show you as an expert.  So it needs to be and do all of those things. And if you want […]

How Can You Use AI For Blog Posts?

Cartoon of a robot writing on a pad with pencil

AI-writing tools are developing at such a rate that they are rarely out of the news. Chat-GPT hasn’t even been around for that long but has already fundamentally changed how we create content. In theory you can magic a blog post out of thin air.  You just ask your favourite writing tool to create one […]

How Often Should Your Business Post A Blog?

Content Calendar with highlighted entries

How often your business should be posting blogs is not set in stone. But there are a few basic elements you’ll want to think about before you commit to how often you’ll be posting your blogs. And committing – and sticking to your commitment – is one of the most important things you can do.  […]

Why Do People Read Blogs?

Why people read blogs

Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs

What Is SEO And Why Is It Important?

SEO

Search engine optimisation is a huge discipline and includes everything from how quickly your website pages load and whether they are secure, to ensuring you have all the right keywords and phrases in all the right places. Find out everything you need to know about SEO and why it’s so important.

How To Make Your Website Work Harder For You

Three colourful toy robots

Are you wasting some of your website’s potential? Do you just see it as somewhere people go to check you out once they already know you? While you may think of your website as a mere formality, it can do so much more for you. It’s there and you’ve paid for it, so why wouldn’t […]