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Content Calendar with highlighted entries

How often your business should be posting blogs is not set in stone. But there are a few basic elements you’ll want to think about before you commit to how often you’ll be posting your blogs. And committing – and sticking to your commitment – is one of the most important things you can do. 

So, how often should your business post a blog? Is it once a day, once a week, once a month? Is there an ideal frequency? The good news is there is likely to be an ideal frequency for your company; you just need to work out what that is.

How often do most companies post blogs?

An online search will give you different answers to how often you should post – which is not the same as how often companies do actually post. SEO (search engine optimisation) experts will often recommend posting daily or even multiple times a day. However, we need to make the distinction between blogs that are a business, and businesses that have a blog,.

If your business model is a blog, you’ll want to be posting this frequently. If, on the other hand, your business is a product or service with a blog page, it is unlikely you will be posting every day. Large organisations with huge websites and sufficient reach and range, that have the resources and enough new, interesting insights to bring might consistently publish blogs on a daily or twice-weekly basis.  

Many companies, especially smaller ones, might choose to post just one blog a month. 

In reality, a lot of businesses tend to start out with good intentions but swiftly run out of steam. A quick browse through a few company websites will often show consistent posting for a few months – often years ago – and then nothing. Or you might find sporadic bursts of blogging interspersed with long periods of, again, nothing

It’s easy to spot the organisations with marketing departments and content marketing strategies as their blogs will be consistently posted on a schedule. But even if your business is small, there’s no reason why you can’t blog as professionally as larger companies do. 

Why do businesses need blogs?

The word blog surrounded by other words giving some of the reasons they are useful

Blogs are a valuable marketing tool for most businesses. They improve your online presence and help drive organic traffic to your website. They help build engagement, trust, and a sense of community. Blogs give you a platform to show your expertise and establish you as an authority in your field. There are many compelling reasons for posting blogs – so it makes sense to start as you mean to go on.

What do you need to think about?

It’s easy to say you’ll start posting blogs on a regular basis because you know it’s the right thing to do. It’s harder to actually post good-quality content on a regular basis and to continue to do so consistently. But, as with many things, if you know the whys and hows, you’ll be more likely to succeed.

1. Know why you're posting blogs

Remember you’re posting blogs for a reason, and it’s not just because everyone keeps telling you that you should. Have those reasons in mind when you’re feeling like it’s all a bit of a waste of time. Maybe you want to grow the organic traffic to your website. Perhaps you want to inform and educate people and be seen as an expert. The chances are there’s more than one reason you’re blogging. 

The value of blogging builds over time – so try to remember that when you’re tempted to skip it for a while.

silhouette of man Climbing Mountain and man celebrating

2. Allocate your resources

  • If you intend to write your blogs yourself, remember you will need to find the time to plan, research, write, and market your blogs. It may be that you only post once a month.
  • If you have staff who can be tasked with writing blogs, think about how much time you want them to dedicate to this on a monthly basis. Consider whether they have the relevant skills or need to be trained.
  •  If it makes more sense to outsource your blog writing to a copywriter, you will need to look at how much you are prepared to invest. A regular commitment to producing good quality blogs should pay for itself, but start with an amount you are happy with.

3. Decide on a realistic blogging schedule you can commit to

What is a realistic commitment for your company? Your resources will play a part in this, as will how you go about the blogging process. If it’s just you, the answer to this question is likely to be very different to if you’re a large organisation with a large marketing budget and in-house copywriters at your disposal. 

Remember it is better to produce high-quality, well-researched, valuable content less often than to churn out mediocre blogs for the sake of it. 

  • If you are writing your blogs yourself, there’s no point in committing to posting weekly if the chances of this happening are slim to none. You’ll be quickly overwhelmed and disillusioned and ready to give up. 
  • If you are producing blogs internally or outsourcing them, remember you will still need to create, agree, and implement some sort of content calendar and strategy.

4. Create a content calendar

Finding ideas and inspiration can sometimes seem like the hardest part of blogging. It’s particularly challenging coming up with a new subject every time you’re reaching your deadline and ‘need’ to publish something. Sitting down and creating a content strategy in advance, so you know what topics you want to cover and when, will go a long way to helping you stay on track.

Need help with your blogging?

If you have questions about blogging and how to achieve your goals, RB Writing is here for you. I can help you transform your blog writing skills so your blogs have the impact you want. If you don’t want to write them yourself, I also offer various blog-writing packages. Why not get in touch today to see how regular blogging can benefit your business?

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