Mistakes with heading tags impact search results and accessibility One of the most common – and most obvious – mistakes I see on websites are related to headings. Website pages might have too many or too few headings. They might be stuffed with keywords or have no keywords. But all of that is somewhat eclipsed…
Firstly, if you’ve seen the advice that SEO is dead, blogs are dead, you don’t need blogs if you’re optimising for AI search, etc, please read on. Some AI-search ‘experts’ are saying you should delete them all, and it’s just not true. But neither is the idea that you should only delete blogs in the…
You’ve done the keyword research (or maybe you haven’t), and you’re creating content based on keywords. But somehow you’re either not getting the traffic, or you are, but it’s really not converting. Keywords are a key part of your SEO strategy – but if you’re not targeting the ‘right’ ones for Google search, you’ll run…
If you’ve paid good money for a website – and even if you haven’t – there is still an expectation that it should be ranking on Google. After all, that’s one of the main reasons for having a website. Even if you get most of your business through referrals and see it as a ‘brochure’…
You only need to look in your email spam folder to see hundreds of people telling you that the SEO on your website is terrible. They’ll also tell you they can get outstanding results – fast. Your traffic will take off. You’ll be page one in weeks. They’ll tell you they’ve created incredible returns quickly…
If you’re in business your website is one of the most useful tools you have at your disposal. So it makes sense to use it properly. It’s not just a vanity project or a digital business card. It’s a marketing opportunity, a lead generator, and a corner of the internet you can claim as your…
Search engine optimisation is a huge discipline and includes everything from how quickly your website pages load and whether they are secure, to ensuring you have all the right keywords and phrases in all the right places. Find out everything you need to know about SEO and why it’s so important.
Are you wasting some of your website’s potential? Do you just see it as somewhere people go to check you out once they already know you? While you may think of your website as a mere formality, it can do so much more for you. It’s there and you’ve paid for it, so why wouldn’t…
Seven ways in which your business will benefit from a website