RB Writing

Why Do I Need A Copywriter?

woman typing on laptop seen from over her shoulder

If you’re not sure why you need a copywriter, this will take you through the many compelling reasons for using one in your business. Don’t get left behind!

Why Do You Need SEO-Friendly Website Copy?

tablet on a table with Google Search page open, cup of coffee in the background

If you’re in business your website is one of the most useful tools you have at your disposal. So it makes sense to use it properly. It’s not just a vanity project or a digital business card. It’s a marketing opportunity, a lead generator, and a corner of the internet you can claim as your […]

Ways To Improve Your Content Writing Skills

Signpost saying Skills

Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, or SEO. It’s there to inform and educate, create connection and engagement, and show you as an expert.  So it needs to be and do all of those things. And if you want […]

How Often Should Your Business Post A Blog?

Content Calendar with highlighted entries

How often your business should be posting blogs is not set in stone. But there are a few basic elements you’ll want to think about before you commit to how often you’ll be posting your blogs. And committing – and sticking to your commitment – is one of the most important things you can do.  […]

Why Do People Read Blogs?

Why people read blogs

Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs

How To Make Your Website Work Harder For You

Three colourful toy robots

Are you wasting some of your website’s potential? Do you just see it as somewhere people go to check you out once they already know you? While you may think of your website as a mere formality, it can do so much more for you. It’s there and you’ve paid for it, so why wouldn’t […]

What Do I Need To Know About ChatGPT And Content Writing?

ChatGPT can be used to generate content – but how can it be useful for writing blog posts and what are its limitations?

Is it the answer to all your content creation problems and the end of the copywriter, or is it the beginning of the end for humanity and creativity in particular? Something in between? Let’s find out.