Why Your Website Copy Isn’t Converting – And What To Do About It
You’ve recently invested in a brand-new website and are disappointed by the fact that it’s just not converting like you thought it would. Or the one you spent a lot of money on a few years ago isn’t working the way it used to. In the first case it’s easy to blame the design or […]
The Hidden Costs Of Poor Website Copy
Having a website is not just about having an online presence. It’s not enough to have a website ‘just for the sake of it’. It doesn’t matter how beautiful it looks or how well designed it is if the copy is poor: it can cost you in money and reputation. A website should get you […]
Handing over Website Copy That Makes Website Designers’ Lives Easier
Designing a website without copy – or with substandard copy – is hard. It’s unlikely to give the best results for the client when it’s up and running either. Working with a website copywriter who understands how to get results with target clients and search engines at the same time – and who knows how […]
Mistakes To Avoid With Service-Business Website Copywriting
Writing copy isn’t just about writing copy. Website copywriting isn’t the same as writing for a brochure, or a newsletter. And website copywriting for service-based businesses isn’t the same as writing for ecommerce sites. Being a website copywriter for service businesses is a niche all of its own. When you’re choosing a copywriter, thinking they’re […]
Tone Of Voice Copywriting – Finding And Capturing It
The most successful websites don’t do well just because they have been optimised for the search engines. In fact, optimising for the search engines often leads to keywords being prioritised over copy. And then the ‘target audience’ is just seen as a group of people who use certain keywords when they’re searching for something. Identifying […]
Why You Need To Understand Your Target Audience For Effective Website Copywriting
Writing for business always serves a point. Whether it’s an email, a blog, or your website home page, you’re writing it for a reason. And how you write it matters. An email to a colleague is unlikely to be written in the same style or tone as one to a prospective client. It serves a […]
Design First Or Copy First? What’s Best For A Website?
A great website is not just about a great design. We all know there’s more to a website than a cool layout and some pretty pictures. All the ‘behind-the-scenes’ stuff matters too: it needs to be responsive and load quickly, for example. But then there’s what’s actually on the page – the website copy, or […]
Are Blogs Just Good For SEO?
It’s not time to ditch blogs yet Blogs do not just exist to improve your SEO, regardless of what you were told. Maybe you were advised to start a blog to improve your SEO. If so, you’ve probably been concentrating on keywords and search terms you want to rank for. And with AI Overview now […]
Copy For Service Businesses: How To Get It Right
Service-based businesses have unique needs compared to other businesses when it comes to copywriting. Copy for service businesses needs to do certain things – in certain ways – if it’s to be effective. Without the right messaging, service-based businesses run the risk of confusing or annoying their target customers – or just not even connecting […]
Is It Time For A Website Content Audit?
It’s a common problem. You had a website that, for a while at least, served its purpose. It was an online business card, it attracted new prospects, or it encouraged visitors to take certain actions. Now, either you want it to serve a different purpose or it’s just not working for your company the way […]