Firstly, if you’ve seen the advice that SEO is dead, blogs are dead, you don’t need blogs if you’re optimising for AI search, etc, please read on. Some AI-search ‘experts’ are saying you should delete them all, and it’s just not true. But neither is the idea that you should only delete blogs in the…
You’ve done the keyword research (or maybe you haven’t), and you’re creating content based on keywords. But somehow you’re either not getting the traffic, or you are, but it’s really not converting. Keywords are a key part of your SEO strategy – but if you’re not targeting the ‘right’ ones for Google search, you’ll run…
If you’ve paid good money for a website – and even if you haven’t – there is still an expectation that it should be ranking on Google. After all, that’s one of the main reasons for having a website. Even if you get most of your business through referrals and see it as a ‘brochure’…
You only need to look in your email spam folder to see hundreds of people telling you that the SEO on your website is terrible. They’ll also tell you they can get outstanding results – fast. Your traffic will take off. You’ll be page one in weeks. They’ll tell you they’ve created incredible returns quickly…
Make sure you ask the right questions before you hire a copywriter – it’s the key to your project’s success.
If your website copy is good it can achieve great things. But it needs to do several things well – and at the same time. Knowing what your website copy could do can help you assess how successful it is. It’s all too easy to focus on one or two elements – or assume that…