RB Writing

Ways To Improve Your Content Writing Skills

Signpost saying Skills

Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, or SEO. It’s there to inform and educate, create connection and engagement, and show you as an expert.  So it needs to be and do all of those things. And if you want […]

How Can You Use AI For Blog Posts?

Cartoon of a robot writing on a pad with pencil

AI-writing tools are developing at such a rate that they are rarely out of the news. Chat-GPT hasn’t even been around for that long but has already fundamentally changed how we create content. In theory you can magic a blog post out of thin air.  You just ask your favourite writing tool to create one […]

Why Do People Read Blogs?

Why people read blogs

Blogs are a vital part of a content marketing strategy, but why do people read them? Here are 7 reasons people read blogs