If you’ve paid good money for a website – and even if you haven’t – there is still an expectation that it should be ranking on Google. After all, that’s one of the main reasons for having a website. Even if you get most of your business through referrals and see it as a ‘brochure’…
Updating your website content regularly helps your content stay fresh and lets the search engines know to pay attention. But what does regularly really mean?
Writing content takes time and mental energy. You want people to read it, and not just because of the search engine optimisation, or SEO. It’s there to inform and educate, create connection and engagement, and show you as an expert. So it needs to be and do all of those things. And if you want…