SEO Website Copy Audit

Why isn’t my small-business website converting?

If you’re running a small business, do you ever ask yourself why your website isn’t converting, isn’t bringing in much organic traffic, or just ‘isn’t’ doing much of anything? 

An SEO website copy audit will find the problems and give you the answers you need to fix them. It’s a small investment that should pay for itself.

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“I would wholeheartedly recommend the copy audit. If you have a website and you are not ranking where you’d like to be, definitely get Rachel to have a look.

Anna Wills, Communigage

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“Honestly, I’m blown away by what she’s delivered.

Rachel carefully reviewed every part of my site, going beyond SEO and content to also flag opportunities to improve the overall structure and user journey. The report runs to 22 pages and includes a clear overview, page-by-page feedback, and detailed sections on writing improvements, short-term SEO wins, longer-term recommendations, and ideas for content.

Everything is explained in clear, jargon-free language, with actionable steps laid out in order of priority, plus references to the reasoning and data behind each point, which gives me real confidence in the suggestions.

I’ve already implemented some of the quick wins and I’m seeing a noticeable uplift in website traffic. Rachel’s calm, professional, and thorough approach has made the whole process feel easy and empowering. I wouldn’t hesitate to recommend her.”

Briony Platt, Lean Into Learning

Why you need to look at copy and SEO together

You can have great copy – but without the right search-engine optimisation, no one is going to see it. You can have all the SEO in the world – but if the messaging is wrong you won’t get the conversions you need. Understanding what’s working and what’s not means:

You’ll gain clarity – and with it, the good stuff:

  • More relevant traffic from people actively searching for what you offer
  • More conversions
  • More confidence in your website as a sales tool
  • More return on your investment
Rachel Bray website audit

Finding and fixing the problems with your copy and SEO

If you can pinpoint the issues in your copy and your search engine optimisation, you can fix them. 

An SEO website copy audit gives you an unbiased review of what’s actually there and what’s actually happening with your website – not what you think or hope you’ve got. It gives you options and steps you can take to fix the problems. 

What your website copy audit includes

My standard audit looks at five pages in depth and your site as a whole. (£590).

If you would like a more comprehensive SEO website copy audit, please contact me for a quote.

Copy and SEO are intertwined so there is plenty of overlap between the two. I look at it all and how it fits together – and whether each element is doing what it should be doing.

You get a detailed analysis of what you’ve got, what you need (and why), and what you can do to bridge the gaps. 

Sound good?

Who is this SEO website copy audit for?

If you’re running a small business and you know there’s something holding your website back, this is for you. If you don’t want to invest huge sums of money, trying things that ‘might’ work, my SEO website copy audit is for you.

I don’t hold back information that ‘forces’ you to work with me. You choose how to approach any recommendations and implement any changes.

You’ll know what needs fixing urgently, what just needs tweaking, and what’s working well.

I give you all the information you need to go forward with purpose, with or without me.

How it works

  • You get in touch – you can book a call or fill in my form
  • I get to work 
  • You get your full report and book a call to talk it through
  • I answer any questions you have about your report
  • You decide how you wish to proceed with any changes

Not quite
what you need?

Why not check out my other services.

FAQ

A: SEO copywriting combines strategic keyword research with clear, persuasive writing. It makes sure your website answers real search queries but still sounds natural and aligned with your brand. Good SEO copy helps search engines understand your site and potential clients quickly understand what you do, who you do it for, and what actions they should take.

A: You may need a copy audit if your website isn’t converting, isn’t attracting the right traffic, or no longer reflects your business. It’s also useful if you are embarrassed by your website or it feels vague, outdated, or difficult to explain.

A: A copy audit typically uncovers unclear messaging, weak calls to action, poor page structure, missing or weak SEO, and gaps in content. It can also highlight issues with tone of voice, user journey, and how well your site matches what potential clients are actually searching for. These issues might sound small but they can have a big impact on results.

A: Yes. A key focus of an SEO copy audit is understanding why your visitors aren’t taking action. This includes reviewing how you explain your services, whether the benefits of using you are clear, and how visitors are guided through your site. Improving clarity and understanding intent often leads to better engagement and enquiries.

A: After your audit, you can choose how to proceed. You can implement the recommendations yourself or work with me or another professional on copy, content, and/or SEO. The audit gives you clarity and control but you’re not locked into anything going forward.