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Have you ever wondered why you would pay a copywriter when you can write something yourself? Well, there are many reasons why a copy or content writer provides a valuable service that you can’t afford to do without, and it’s not just the quality of writing. Here are seven of the main reasons you and your business need a copywriter.
1. Your website represents your company and how professional and attentive to detail you are
In a recent survey 59% said a website with bad grammar or obvious spelling mistakes would stop them buying from a website. The majority claimed they “wouldn’t trust” a company to provide a quality service. A copywriter will provide engaging, grammatically correct copy that is free from errors. If you pay attention to the detail on your website, it suggests you can be trusted to pay attention to your customers and orders. Good copywriting is important: it’s part of your social proof.
2. Your time is valuable
Do you spend hours wondering about what to write and then how to phrase it? And if it’s grammatically correct and properly spelt? If you don’t you probably shouldn’t be writing for your website (see point number 1) and if you do, then why are you spending your valuable time doing something that is not your strength?
Your time can be better used in areas of your business where you can make a difference. By paying for professional content writing skills, you’ll get a professional result, just like you do in the other areas of your business.
3. You may be too close to the subject
As an expert in your company and your field, it’s sometimes easy to forget that not everyone else is an expert too. There’s such a thing as being too close to a subject and unable to write about it clearly for an outsider.
A copywriter can take a subject and write about it from the reader’s perspective. Whether your target market is peer-to-peer or the general public, a copywriter will know how to capture your services and pitch the copy accordingly.
4. You need persuasive content with a call to action
Rambling or confused copy with no discernible call to action will have, at best, no impact on a potential customer. A copywriter can create persuasive content for your target market without being too ‘pushy’ and include a clear call to action.
5. You can generate organic traffic and leads as well as social media content
A copywriter can create content that will drive organic traffic to your website and leads that are more likely to convert to clients. Properly understanding and using SEO – search engine optimisation – techniques should yield results, and creating the right content is a key element. The right content can be ‘repackaged’ and used across various social media platforms too.
6. Beautifully written, informative blog posts show authority in your field
It’s not enough to just tell your customers what your products or services are any more and hope they will buy them. With so much choice available a potential client will want to see that they can trust you and that you are an expert in your field.
Blog posts can address issues customers may have and provide a solution, introduce products, talk about aspects of your industry your customers may be interested in, and so on. They show that you are serious about your company, your clients, and your industry.
7. Websites can cost a lot of money so why waste it with poor copy?
If you’ve spent a fortune on a beautiful website, why would you then fill it with ugly copy that detracts from the overall aesthetics? A beautiful website will attract customers, but poor copy will get rid of them again just as quickly.
Good copywriting is important for your business. It can make the difference between a lead visiting your site rather than a competitor’s. It can make the difference between a client choosing to do business with you rather than a rival. And it frees up your time to do what you do best: growing your business.